This position is located at the Department of State in the Bureau of Global Talent Management’s Family Liaison Office (GTM/FLO) in Washington, DC. The incumbent of this position reports to the Division Chief and receives day-to-day guidance from GTM/FLO’s Communications and Outreach Officer in managing GTM/FLO’s social media program to include building and implementing social media strategy, and developing, editing and publishing content on various social media platforms. The incumbent is responsible for marketing GTM/FLO and its programs on social media and also participates in the planning and implementation of GTM/FLO outreach activities.
The position is based in Washington, DC and may require occasional travel. After successfully performing the required duties in Washington, DC, at the discretion of GTM/FLO management, the incumbent may be eligible to serve in this position as a Domestic Employee Teleworking from Overseas (DETO), depending upon FLO staffing, time zone, and other factors.
GTM/FLO was established in 1978 to improve the quality of life of Foreign Service employees and their family members. GTM/FLO assists both employees and family members in the areas of family member employment, education, crisis support, unaccompanied tours, and expeditious naturalization. In addition, GTM/FLO provides support to evacuees from overseas missions, is the functional office for the worldwide Community Liaison Office program, and organizes Washington, DC, and overseas training workshops annually. GTM/FLO produces a variety of publications and electronic media, and its staff participate in numerous presentations in Foreign Service Institute (FSI) courses, to other agency personnel, and to post communities overseas. Further information about GTM/FLO is available via www.state.gov/flo.
GTM/FLO not only serves employees and family members from the Department of State, but also fields questions and makes referrals for many agencies with personnel abroad including the U.S. Agency for International Development, the U.S. Foreign Commercial Service, the U.S. Department of Justice, and the U.S. Department of Homeland Security.
- U.S. Citizenship.
- Ability to obtain and maintain a Top Secret security clearance.
- Conditions of Employment – E-Verify: Verification of Employment in the United States is required.
- Domestic or international travel required.
- Serves as community manager for GTM/FLO’s social media platforms (Facebook and YouTube) and monitors other Foreign Service social media communities; researches emerging social media opportunities and makes recommendations on expanding or changing GTM/FLO’s social media programs;
- Monitors and analyzes available statistical data, including webpage traffic, to identify discussion points, campaign ideas, and marketing strategies that will attract the target audience and increase engagement on social media platforms;
- Develops and recommends marketing strategies affecting the long-term and short-term goals of the social media programs based off analysis of program metrics and provides comprehensive assessment of the social media program;
- Creates and/or re-purposes content and maintains a schedule for social media posts for effective use across multiple platforms.Tailors text, photos, videos, webinars and/or other multimedia projects to reach target audiences, ensuring that GTM/FLO programs and services are clearly presented in a concise, up-to-date, user-friendly format;
- Ensures consistent branding in accordance with established GTM/FLO guidelines, recommending updates and changes needed to conform to the requirements for social media and the State.gov website. Based on Department regulations and policies, ensures that site content is properly safeguarded and that information is not released to unauthorized parties;
- Ensures program compliance by evaluating the program effectiveness on providing a platform for interaction and information and resource sharing as a means of informing GTM/FLO clients about GTM/FLO’s mission and programs; and attends and organizes briefings and outreach events.
Qualifications (Ranking Factors)
The successful candidate must have:
- A minimum of 2 years of experience living in a Foreign Service community abroad as an Eligible Family Member (EFM) or Member of Household (MOH). Please provide start and end dates for qualifying periods;
- Demonstrated ability to research, interpret, and apply complex government regulations;
- Demonstrated proficiency with Microsoft Office 365 (specifically Outlook, Word, Excel and PowerPoint), and Adobe Creative Cloud applications to include: In Design,Illustrator, Photoshop, Acrobat, Premier, and Spark;
- Demonstrated ability to write clearly and concisely on technical and non-technical matters for a variety of audiences and ability to compile and analyze information and produce reports based on data;
- Demonstrated ability to interact well with others, exhibiting good customer service and teamwork skills; and ability to multi-task and prioritize appropriately under time constraints;
- Demonstrated ability to administer communities using a variety of social media platforms, to include social media metrics and social media engagement for professional use.
In addition to the six ranking factors above, you must be a U.S. Citizen as of the closing date of this announcement.
Availability is a key factor.
How to Apply
Interested individuals may submit one of the following:
- Application for Employment as a Locally Employed Staff;
- Family Member (DS-174);
- or Federal resume (see important instructions for submitting a resume at the end of this announcement).
Note: there is no vacancy announcement number; please reference the position title: GTM/FLO Digital Media Specialist, Family Liaison Office GS-301-11.
In addition, each candidate must submit a supplemental statement that addresses each of the qualifications/ranking factors listed above. List each ranking factor and describe in detail how your experience (paid or unpaid), education, or special training aligns with each factor. The supplemental statement should include your name, statement regarding U.S. citizenship status, and the title and grade of the position for which you are applying. Incomplete applications will not be considered.
Please note that because all GTM/FLO positions are in the Excepted Service, neither past nor current federal or executive order eligibility is required. However, applicants with government employment status or eligibilities should document this in the application to assist the reviewer in determining the level of skills and abilities of each candidate.
Summary of Required Application Materials
You must include ALL of the following. If ANY item is missing or incomplete, your application cannot be considered:
- DS-174, Federal resume, or any other format that contains ALL of the required elements listed in paragraph 11 of this announcement. Note: these forms or formats can be found on the internet. The DS-174 should not be submitted via eForms. Please submit the DS-174 as an email attachment.
- Supplemental Statement addressing EACH of the Qualifications and Ranking Factors IN DETAIL.The supplemental statement should list each qualification/ranking factor and a brief summary of how the applicant meets each particular qualification. A cover letter should not be substituted for the supplemental statement.
- For Federal employees, including former employees and those in the Foreign Service Family Reserve Corp (FSFRC) or Intermittent No Work Scheduled (INWS) status:
- Most recent Performance Appraisal Report or Employee Evaluation Report (EER) (even if several years old), or, if one does not exist, Form DS-1812 or equivalent form from another federal agency; and
- Most recent SF-50 (even if several years old)
- For applicants without Federal employment experience, performance appraisals are optional.
- Veterans must demonstrate proof of eligibility by submitting their DD-214 (member copy 4), SF-15, and VA Letter (if applicable).
Submitting a Resume
There is no specified resume format; however, applicants must provide certain information on their resumes to evaluate their qualifications and determine if the legal requirements for Federal employment have been met. If a resume format is used, it must contain the following information for the applicant to be considered for the position:
Personal and Education Information
- Full name, mailing address (with zip code), email, and day and evening phone numbers, including area code;
- Country of citizenship (most Federal jobs require U.S. citizenship);
- Veteran’s preference (proof of eligibility is required);
- Highest Federal civilian grade held, including series, beginning, and ending dates;
- High school diploma or GED acquired, plus the name, city, and state of high school or educational institution; and
- Name and state of colleges and universities attended; major fields of study; type of any degrees received (if no degree, show total number of credits earned, and indicate whether they are in quarter or semester hours).
Work Experience and Other Qualifications
Applicants must provide information on their work experience, both paid and non-paid, that is related to the position for which they are applying, including:
- Job Title (series and grade if Federal employment);
- Duties and accomplishments;
- Employer’s name and address;
- Supervisor’s name and telephone number (indicate if we may contact your current supervisor);
- Starting and ending dates of employment (month/year);
- Hours worked per week;
- Any other qualifications, including: job-related training (title and date of course), skills (e.g. languages, typing speed, and computer software/hardware), current licenses, or honors, awards, and special accomplishments (e.g. honor societies, publications); and
- Date available.
Employment Eligibility Verification Program (E-Verify)
U.S. law requires organizations to employ only individuals who may legally work in the United States – either U.S. citizens or foreign citizens who have the necessary authorization. This agency utilizes E-Verify to compare information from Form I-9 (Employment Eligibility Verification) to data from U.S. Department of Homeland Security (DHS) and Social Security Administration (SSA) records to confirm employment eligibility. If an employee’s information does not match DHS and/or SSA records, the employee is given an opportunity to resolve the problem. If eligibility cannot be verified, employment will be terminated.
Send applications to GTM’s Office of Talent Services (GTM/TS) via GTMSSFLO@state.gov with the subject line “LAST NAME Family Liaison Specialist FLO Digital Media Specialist GS-301-11.” Include the applicant’s name in the title of any email attachments (Last, First, Middle Initial). Attach the required documents to the email; do not send a picture of the documents or links to the Cloud. Application submissions and vacancy related questions should be submitted to GTMSSFLO@state.gov.
Applications must be received by 11:59 p.m. EDT, June 11, 2021.
The determination of basic eligibility is based upon review of the federal application or resume and supplemental statement. It is imperative that the information provided be detailed to allow accurate evaluation of eligibility and background as they relate to the qualification requirements listed in the announcement.
Privacy Act Information
The Office of Personnel Management and other Federal agencies rate applicants for Federal jobs under the authority of sections 1104, 1302, 3301, 3304, 3320, 3361, 3393, and 3394 of title 5 of the United States Code. The information requested is needed to evaluate your qualifications. Other laws require inquiring about citizenship, military service, etc.
Please contact Ana Kolodzinski, Division Chief, GTM/FLO at KolodzinskiAV@state.gov.